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About us

Enhance your bathing experience


It's hard to enjoy a bath without the right soap. Can you imagine a spa without its signature scents?

It's not magic, it's the quality ingredients you deserve.

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A new world of soaps


Bathing at home is great, but indulging in our luxurious soaps makes it extraordinary. With our online store, pampering yourself has never been easier.

Discover the perfect soap, crafted just for you.

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Elevate your self-care routine

Meet our artisans

Dedicated artisans driving our quality

Tony Fred

Chief Executive Officer

Founder and master soapmaker, Sarah is the driving force behind the company. She loves to keep her hands full by participating in the development of new soap recipes, marketing, and customer experience strategies.

Alex Green

Chief Soap Officer

As a former dermatologist, Dr. Lee brings a wealth of knowledge and expertise to our team. Her passion for creating all-natural and organic soaps has been instrumental in our success.

Aline Turner

Chief Formulation Officer

Mark is passionate about soapmaking and leads our team of skilled developers. He also supports our community of soap enthusiasts and advocates for sustainable living.

Iris Joe

Chief Operations Officer

John, with his extensive business experience, helps us make informed decisions and drive growth. He is committed to achieving success and brings his professional expertise to take the company to the next level.